Make your brand

SMART & PRETTY

Design | ART | CREATIVE DIRECTION | Strategy

When it comes to brands...

There is no substitute for Creategy.

What is "Creategy?" Did you just make that up?

Creategy is a smashing together of what makes the best creative work. It's not just making something look "nice." It is the metered principle of creative work informed by data and strategy to deliver needle-moving results for brands.

And for 20 years, that what I've done for brands. Let's see what we can do together.

Design

Design is more than just making something aesthetically pleasing. Ok, that's totally part of it, but it's more. It's the study of human interaction with visualized messaging. It's art and science rolled up together in a pleasing soup of communication with teeny-tiny noodles shaped like unicorns and wienerdogs.

Art Direction

Art Direction is the intermediate step between strategy and design. It requires a flex of conceptual thinking to distill insights into actionable creative - in both at and copy. It blends theory, thought, and execution together across multi-channel campaigns. And this AD comes without tight black turtle-necks and $700 shoes.

Strategy

The foundation of any good creative is a solid strategy. Understanding the target, what they need, and how you can fit that need are critical in building a brand. It grounds everyone together and focuses messaging like a laser beam. And who doesn't want a better pew-pew blaster thing?

My name Is Jim.
I make things for brands.
Sometimes that's art.
Sometimes That's an idea.
sometimes That's words.
Sometimes it's all of that.

And sometimes, I draw poorly proportioned animals - For brands or for fun.

That’s how Pudgy Unicorn got it’s name.

For 20 years, I’ve been helping brands define themselves, and build their businesses through creative marketing ideas. I’ve never looked to put myself in a niche or category, preferring to learn and cross pollinate business verticals. That’s given me experience in packaged goods, food and beverage, software-as-service, logistics, energy, tourism, B2B, consumer brands, and more food chains than you can possibly imagine.

I want to apply critical thinking and a whole-picture strategy to brands, regardless of their size. I can work independently or with an existing team. Heck, I can even help bring a team together if it’s the right call.